Begin with the purpose, not the centrepiece
Tell us who is coming and what the event needs to achieve. A dinner for partners, an internal celebration and a public-facing launch ask different things of a space. Share the brand guidelines, the message you want guests to remember and the moments that need a visual focus. References help most when you explain whether you like their colour, scale or atmosphere.
Map the guest journey
Think through arrival, welcome, product interaction, conversation and dining. Decide where flowers or styling can help guests understand the space, and where clear sightlines matter more. If people will photograph a branded installation, share the intended camera position and the space available around it. Product displays, signage and floral work need to be planned together; identify who is supplying each element.
Give the practical constraints early
Include the venue, date, guest count, floor plan if available, access window and event schedule. Tell us about loading access, installation restrictions and when the space must be cleared. For an outdoor event, discuss the venue’s weather alternative. A working floral and styling budget, an approval contact and any procurement deadlines help us propose a realistic scope. Leave unknown details marked as undecided rather than guessing.
Use previous work as a conversation starter
In our Bellamy’s Organic collection, a mirrored B and blue-and-white flowers establish a visual focal point, while colourful table flowers and blue accents carry the setting into smaller details. Look at the relationship between the main installation and the tables when preparing your own references. Your campaign should have its own response; share the details that resonate and what you would change.
For your own occasion
Let’s shape your brief.
Share the purpose, audience and setting. We can discuss flowers and styling around your project.
